Behavioral Healthcare Business Resources
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Redefining Private Practice — Smart Ideas for a Changing Economy

This article explains the importance of diversifying revenue streams for private practices. The resource provides information on identifying what resources are most needed in the community so that services offered at a practice can supply that demand.

Keisha Cox, LCSW, MS also shares seven important steps to take prior to opening a private practice:

1. Establish a Support Network
2. Develop a Practice Design
3. Define Your Niche
4. Create Your Professional Profile
5. Design Promotional Materials
6. Create Marketing Packages
7. Establish a Web Presence

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The database of materials to promote business acumen, known as “Provider 360°” was created by the University of North Carolina at Charlotte (“UNCC”) for Cardinal Innovations Healthcare (“Cardinal Innovations”), and Cardinal Innovations will be making the database available to public users through its website.
Nevertheless, Cardinal Innovations does not control or guarantee the accuracy, relevance, timeliness or completeness of information contained in Provider 360°, or in any of the websites or resources referenced therein. Use or reliance on such information is strictly voluntary on the part of the user.
Lastly, the inclusion of any materials and/or resources in Provider 360 does not constitute or imply an endorsement by Cardinal Innovations. The views or opinions expressed in any such materials do not necessarily state or reflect those of Cardinal Innovations.
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