Did you know that July is National Minority Mental Health Awareness month? The goals of this awareness month include enhancing public awareness of mental illness particularly among minorities and people of color and to improve access to mental health treatment and services.
National Minority Mental Health Awareness month is an opportunity for agencies and practices to promote their work around these national initiatives. For example, consider how you might align your business marketing strategies with National Minority Mental Health Awareness month. Perhaps you might contemplate posting information on your social media pages about your practice's commitment to working with diverse populations. Or consider providing an informational talk at a local community center or church with the aim of educating diverse populations about mental health.
Targeted marketing is a simple strategy that you can utilize to market your practice and services. Focusing your marketing materials around relevant awareness months, weeks or days is an easy and effective way to create meaningful content. Make sure to collect data on key metrics to determine the effectiveness of your marketing strategies and inform future content.
We've compiled a quick list of some relevant awareness months for your convenience below. Happy marketing!
Mental Wellness Month
Teen Dating Violence Awareness Month
Eating Disorders and Mental Health Month
Brain Injury Awareness Month
National Developmental Disabilities Awareness Month
Self-Harm Awareness Month
World Down Syndrome Day
Child Abuse Prevention Month
Autism Awareness Month
Sexual Assault Awareness and Prevention Month
Counseling Awareness Month
Mental Health Month
Women's Health Month
Children's Mental Health Awareness Week (1st week of May)
PTSD Awareness Month
Men's Health Awareness Month
|July||National Minority Mental Health Awareness Month|
|August||Opioid Misuse Prevention Day (August 31)|
Suicide Prevention Awareness Month
National Recovery Month
National Substance Abuse Prevention Month
ADHD Awareness Month
Down Syndrome Awareness Month
Mental Illness Awareness Week (first full week of October)
|November||Adoption Awareness Month|
Special Education Day
World AIDS Day
About the Author:
Sonyia Richardson, MSW, LCSW, is a Clinical Assistant Professor and BSW Program Director in the School of Social Work at the University of North Carolina at Charlotte. She is also co-owner of Another Level Counseling and Consultation, a Charlotte based behavioral health agency providing services for over 11 years.