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National Minority Mental Health Month: Strategies for Targeted Marketing

​Did you know that July is National Minority Mental Health Awareness month? The goals of this awareness month include enhancing public awareness of mental illness particularly among minorities and people of color and to improve access to mental health treatment and services.   

National Minority Mental Health Awareness month is an opportunity for agencies and practices to promote their work around these national initiatives. For example, consider how you might align your business marketing strategies with National Minority Mental Health Awareness month.  Perhaps you might contemplate posting information on your social media pages about your practice's commitment to working with diverse populations.  Or consider providing an informational talk at a local community center or church with the aim of educating diverse populations about mental health.

Targeted marketing is a simple strategy that you can utilize to market your practice and services. Focusing your marketing materials around relevant awareness months, weeks or days is an easy and effective way to create meaningful content. Make sure to collect data on key metrics to determine the effectiveness of your marketing strategies and inform future content.

We've compiled a quick list of some relevant awareness months for your convenience below. Happy marketing!

MonthAwareness/Event
January

Mental Wellness Month

Mentoring Month

February

Teen Dating Violence Awareness Month

Eating Disorders and Mental Health Month

March

Brain Injury Awareness Month

National Developmental Disabilities Awareness Month

Self-Harm Awareness Month

World Down Syndrome Day

April

Child Abuse Prevention Month

Autism Awareness Month

Sexual Assault Awareness and Prevention Month

Counseling Awareness Month

May

Mental Health Month

Women's Health Month

Children's Mental Health Awareness Week (1st week of May)

June

PTSD Awareness Month

Men's Health Awareness Month

JulyNational Minority Mental Health Awareness Month
AugustOpioid Misuse Prevention Day (August 31)
September

Suicide Prevention Awareness Month

National Recovery Month

October

National Substance Abuse Prevention Month

ADHD Awareness Month

Down Syndrome Awareness Month

Mental Illness Awareness Week (first full week of October)

NovemberAdoption Awareness Month
December

Special Education Day

World AIDS Day

 

About the Author:

Sonyia Richardson, MSW, LCSW, is a Clinical Assistant Professor and BSW Program Director in the School of Social Work at the University of North Carolina at Charlotte.  She is also co-owner of Another Level Counseling and Consultation, a Charlotte based behavioral health agency providing services for over 11 years.

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